The project
When taste becomes music
Turchet’s story has found a new voice. A meeting of music, taste and memories, performed by Bettah Ferrari.
“But all of this is Turchet. Little notes of goodness.”
Creating a memorable flavour is like composing a melody: it takes balance, care, time and the ability to bring the right elements together.
From that harmony comes Notes of Goodness, the project with which Turchet tells what has always accompanied its products: family, territory, memories and the pleasure of gathering around a table.
It is not only a jingle, but a new dimension of the brand. A soundtrack meant to accompany videos, events and occasions to meet.
The voice
Bettah Ferrari
She performs the official Turchet jingle with an intense voice, able to join energy and warmth. Her sensitivity gives musical form to the project’s values, from family memory to the joy of being together.
Continue
A project that continues
Notes of Goodness will accompany the Turchet world over time, through new content, events and interpretations.